Description
The 15-Minute Guide to Strategy for Small to Medium Enterprises (SMEs)
CONTENTS
1. INTRODUCTION
2. STRATEGY DEFINED
2.1 STRATEGIC PLANS & BUSINESS PLANS COMPARED
3. WHY IS STRATEGY IMPORTANT?
4. WHAT DOES IT LOOK LIKE?
4.1 WHAT IS A VISION STATEMENT?
4.2 WHAT IS A MISSION STATEMENT?
5. CREATING VISION AND MISSION STATEMENTS
5.1 THE MISSION STATEMENT
5.2 THE VISION STATEMENT
6. STRATEGIC PLANNING
6.1 PESTLE ANALYSIS
6.2 PORTER’S 5 FORCES
6.3 TRANSLATING STRATEGY INTO ACTION
6.4 DEVELOPING THE STRATEGIC PLANS
6.5 STRATEGY MAPS
6.6 EXAMPLES OF OBJECTIVES, TARGETS, MEASURES, INITIATIVES
6.7 MAKING STRATEGY ‘COME ALIVE’
6.8 SCORECARDS
7. SUMMARY
7.1 SUMMARISING THE PROCESS
8. ABOUT THE AUTHOR
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